Telegram channels have long been transformed from a  ordinary means of communication into a  multifunctional tool, including for  promotion. The advantages of Telegram as a messenger do not need to be highlighted, however, not every user realizes the full potential of TG as a powerful tool for promotion. This is exactly what we will talk about in this article.

Telegram channels are a convenient platform for communication on  interests, and also for creating a certain image— the image of brands and companies. Their main advantage is the ability to transfer information in a convenient form. Thanks to the extensive text formatting capabilities, the addition of multimedia content and links, a blogger, writer, brand or company can present their thoughts, ideas, products or services in the most attractive way. I would especially like to highlight such tools of the site as comments and surveys, through which the true interest of the audience is revealed, an active and engaged community is formed.

This method of promotion also involves a detailed analysis and selection of telegram channels that best meet the values of the brand, whose products and services are awaiting presentation in Telegram. In addition, it is necessary to pay attention to the activity of the channel, the responsiveness of the audience and the quality of the submitted material. If the telegram channel is based on regular slag "stuffing", it is not worth counting on high recognition and purchasing power from selling publications, since the audience is not aimed at purchasing brand goods or services.

That is why we study in detail all the key metrics of telegram channels, with which we build a high-quality and, most importantly, effective dialogue for the benefit of your brands!

The PR Gen has tremendous expertise in this area of promotion. Personal experience of interacting with this "PR platform" has shown that the placement of materials in the TG not only contributes to the wide coverage of the brand’s products and services to the relevant audience, but also influences decision-making in the nbsp;the benefit of a particular product. We are  for  trusting relationships and  for long-term brand presence on  high-quality information field sites!