Franui desserts
category
case
working with bloggers and TG seeding
Objective:
Increase the brand’s presence on social media, create viral brand awareness through bloggers and on Telegram, and create an active counterweight to competitor Frambini.
Result:
Wow-inducing creative performance videos. Blogger content received a positive response from the audience. Some videos exceeded their stated KPIs by 20−50 times. Sales increased by 15% per quarter.
Increase the brand’s presence on social media, create viral brand awareness through bloggers and on Telegram, and create an active counterweight to competitor Frambini.
Result:
Wow-inducing creative performance videos. Blogger content received a positive response from the audience. Some videos exceeded their stated KPIs by 20−50 times. Sales increased by 15% per quarter.
> 150
publications by bloggers and in Telegram publics
> 20 million
TOTAL views
(Instagram, Tik-Tok, VK, TG)
(Instagram, Tik-Tok, VK, TG)
x2 times in 1 quarter
Increase in brand searches in Wordstat
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