Dreame presents new beauty products and robots
category
case
Event organization
Objective:
To organize a turnkey event to present new products, including concept development, venue selection, media and blogger invitations, photo zone design and room decoration, menu and gift selection, and post-event press releases.
Result:
A premium concept in keeping with the brand’s spirit was created: a scenic venue for the event, demo zones, and creative beauty bars. The sleek, stylish presentation, complete with a fashion show, was highly praised by media representatives. Customized, luxurious gifts were selected in keeping with the brand’s style. All this allowed not only for a high-quality presentation of the new products but also increased media loyalty and demonstrated the brand’s high standing in the Russian market.
To organize a turnkey event to present new products, including concept development, venue selection, media and blogger invitations, photo zone design and room decoration, menu and gift selection, and post-event press releases.
Result:
A premium concept in keeping with the brand’s spirit was created: a scenic venue for the event, demo zones, and creative beauty bars. The sleek, stylish presentation, complete with a fashion show, was highly praised by media representatives. Customized, luxurious gifts were selected in keeping with the brand’s style. All this allowed not only for a high-quality presentation of the new products but also increased media loyalty and demonstrated the brand’s high standing in the Russian market.
> 70
invited
media
media
> 420
publications about the presentation
following the event
following the event
> 300 million
TOTAL REACH
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